Global data indicates that businesses all over the world are losing 50% of their customer base every 5 years. This simply means that an increase of 5% in customers’ retention can increase the operating profit by 25-90%.

The cost of gaining a new customer exceeds the cost of retaining the very same customer by 6-7 times.

Potentially, these customers represent a substantial market across several segments inclusive of tele-calls, technical support, financial services, medical services, and many other services. Due to communication barriers some of them are not being serviced adequately and some forgot all attempts to be serviced.